The other day I was in a social setting and meeting new people when one gentleman asked what I did. I replied and it seemed he worked for an advertising/marketing firm of some size and stature that also created web sites. He then asked me a question using terminology that I had never heard before. I asked for an explanation and his response was that I obviously did not know what I was doing in web design because I did not know what he meant. In essence what he asked was do I specialize in web sites for a specific industry.
I am presently starting a new web site development business (Enet Web Design) with a very talented programmer (Shawn) and was wondering what would make us different from all the rest of the many designers currently marketing their design skills. And now I know. I do not ‘geek speak’ to my clients. Everything connected with my client’s web site is discussed with them in plain English and in terms they can easily understand. Imagine that! :)